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How to Go on Offense During Market Volatility

Recent headlines and market pullbacks can understandably leave even the most seasoned investors feeling unsettled. But moments like these are where long-term discipline matters most. As Sir John Templeton once said, “The four most dangerous words in investing are: ‘This time it’s different.’”

While each bout of volatility may have a unique trigger, pullbacks are a normal and expected part of the market cycle. In fact, from 1980 to 2020, the S&P 500 experienced average intra-year drops of 13.7%, yet still finished positive in 75% of those years. Even during extreme moments—like the 30% drop during early 2020—the market recovered and went on to hit new highs within months.

These numbers remind us that while downturns can feel unnerving in the moment, they’re often followed by periods of strong recovery. Staying the course doesn’t mean doing nothing—it can mean finding strategic ways to take action, even while others may be retreating.

Here are several proactive ways to go on offense:

Front-Load Retirement Contributions and Review Allocation Strategy
Consider maximizing contributions to your 401(k), SEP IRA, or other retirement plans earlier in the year. Market dips may offer the chance to buy more shares at lower prices. It’s also a good time to review how your contributions are allocated—making sure they reflect your long-term strategy and are properly diversified.

Explore a Roth IRA Conversion
Lower portfolio values can make this an ideal time to convert traditional IRA assets to a Roth. You’ll pay taxes on a smaller balance now and potentially benefit from tax-free growth moving forward.
(Note: Please consult with a tax professional before pursuing a Roth conversion.)

Tax-Loss Harvesting Opportunities
If you hold taxable investment accounts, this could be a good time to realize losses to offset current or future gains—while repositioning for the rebound. This helps improve your portfolio’s tax efficiency without changing your long-term investment strategy.

Rebalance Your Portfolio
During periods of volatility, different asset classes will perform differently. Rebalancing can help you realign your portfolio with your target allocation—potentially “buying low” and “selling high” in the process.

Consider Opportunistic Investments
If you have excess cash or have been waiting on the sidelines, this could be a time to selectively add to long-term positions or high-quality companies trading at a discount.

Reevaluate Your Financial Plan
Volatility can be a good prompt to revisit your broader financial goals. Are your goals, timelines, or income needs still aligned with your portfolio? A quick check-in can provide clarity—and peace of mind.

Several of these we are doing proactively for you and constantly looking for other opportunities. But if you have question don’t hesitate to reach out if you’d like to review any of these strategies together. Whether it’s refining your allocations, exploring tax strategies, or just having a conversation about the big picture—we’re here for you.

Volatility may feel uncomfortable in the moment, but history has consistently shown that long-term investors who stay disciplined and thoughtful often come out stronger on the other side.

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